Truth be told, even though I’m still personally involved as ever, activist posts have taken a bit of a backseat here on Lifestyle Counter. This, however, is something I am really passionate about & wanted to share with and, hopefully, get all of you lovely people involved in – so here goes…

Many of you may have heard about Earth Hour before, some of you may have not. In the words of WWF:

Earth Hour is a worldwide grassroots movement to unite people to take action for the planet. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage hundreds of millions of supporters, individuals and organisations alike, in more than 7000 cities and towns in over 162 countries and territories worldwide.

And since images always speak louder than words, here’s the official campaign video for 2015:

Now, I’ve been a part of this since the very beginning (of it going global, back in 2008) and have ecstatically watched it grow bigger and bigger in size and impact. Climate change is far from the “extreme environmentalists’ fable” by now. It’s a harsh – and soon to be irreversible – reality. As Obama so simply put it “we are the first generation to feel the effects of climate change and the last generation that can do something about it”.

Earth Hour is all about hope. It’s about using #yourpower, being the change you want to see in the world, taking individual action & multiplying it. Every person can do their part, no matter how big or small. In this spirit (and in the hope that our current mess of a government does not revert to not participating this year) I urge you all to re- post this, spread the message and turn the lights off with me for 60 minutes, at 8.30pm (your) local time sharp.

P.s. Should you wanna know more about Earth Hour you can check out the official website.